I agree with the American Erewhonist:

"In Rome, the serious men who serve espresso wear crisp white shirts, black ties and black trousers, and sweeping linen aprons fastened around their waists. You feel like an adult when ordering from them..."

"...Of course, such demeaning dress codes are merely another aspect of the infantilism that has been introduced into almost every arena of American society. The fast food establishments that enforce them transport their clientele into fantasy worlds of convenience, fairy palaces of fat of sugar, where dreaming diners forget that the enormous mounds of edible plastic they are consuming is of extremely inferior quality. This is the land where Peter Pan is grounded by diarrhea and Tinkerbelle has terrible acne. The land where the word "value" means twenty percent more..."

There Are No Starbucks In Rome